Integrating All Departments into Patient Engagement Initiatives for Gene Therapy Companies

Time: 9:00 am
day: Day 2


  • Highlight the challenge of engaging colleagues from non-scientific departments and the importance of recognizing and respecting diverse perspectives within the organization
  • Explore the variety of tools employed to connect colleagues to the patient experience, ranging from in-person events to podcasts and video interviews
  • Discuss the role of incentives in encouraging colleagues to participate in patient advocacy events, such as leadership endorsement
  • Highlight the mutual benefit of patient engagement efforts, not only in sharing the patient voice but also in facilitating colleagues’ ability to directly hear from the community